Pinnacle’s Loyalty is a complete suite of consumer focused tools to make bad customers good, and good customers better. Not just an after the fact discount program, Pinnacle’s Loyalty suite is a culmination of features that will appeal to the majority of your customers. With a common database at the home office and complete real-time integration with the POS, customers will take advantage of your loyalty programs’ benefits regardless of which store they shop. And with patent protected technology only available from Pinnacle, combine any and all loyalty programs onto the same loyalty card. One card, many benefits, Pinnacle Loyalty will take your marketing to a new level and is proven to put more money on the bottom line.

Instant Rewards – Improve customer visit frequency and spend by evaluating spending habits, then build new programs to get them back sooner and spend more. Real-time rewards provide gratification that your customers demand, as soon as they qualify they receive rewards on the spot. Whether it’s a basic punch card program or a complex program that only offers rewards after multiple purchase visits, Pinnacle’s Instant Rewards loyalty program supports the simplest or most advanced promotion strategies you can imagine. Affinity programs, buy x – get y, dispenser rollback, $ off…. Pinnacle’s Instant Rewards program can support it; and consumers have access to balance and purchase history online.

Pump Authorization – There’s nothing less convenient than requiring cash paying customers to come into the store twice to purchase fuel, however, rising fuel prices and certain laws may require pre-pay only dispensers. Don’t drive your cash paying customers to the competition, enable those customers with a card that will allow them to arm a dispenser then post-pay. Their Pump Authorization card is tied to a driver’s license or some other form of identification, and if there is an issue the card is automatically shut off if a drive-off does occur. Restore convenience, and still have the ability to track fuel theft issues if they occur; consumers have access to purchase history and account information online.

Self Hosted Pre-Paid – Sell and support your own branded prepaid service; why let a third party manage those dollars? You control the dollars, and by hosting your own service you pay zero transaction fees. Consumers have access to purchase history and balance information online, and you get an additional advantage of knowing what and where these customers are purchasing.

ACH Payments – Combine today’s credit card fees with volatile fuel prices and you have a recipe for little to no fuel profits. Eliminate the credit card fee portion of the transaction by arming your customers with a card that is tied to their bank account, and your fee to process the transaction drops to as low as 17 cents per transaction. You can offer 2, 3, or even 5 cents per gallon discounts for customers to use their ACH Payment card instead of a traditional credit card and still end up making more money on the transaction, you win and your customers win.

Patent Protected Technology – Patent protected technology exclusively offered by Pinnacle in the convenience retail petroleum industry enables you to offer one, two, three, or even all of the Pinnacle Loyalty features on the same card. No one wants to carry four different loyalty cards from the same company in their wallet.