Quality People
We seek to hire and develop people who share our work ethic and vision. Our people believe that working together toward common goals is the preferred method to achieve both personal and business objectives. We believe that treating our people like the true partners in our business that they are, results in the best long term employee/employer relationship. We strongly value hard work and dedication from all our people.

Quality Work Environment
We seek to maintain a working environment that is conducive to efficient, comfortable execution of business activities. This includes providing proper tools, and a friendly, comfortable environment with a team atmosphere where individuals work toward the achievement of our shared goals.

Ethical Business Relationships
We seek to maintain the highest ethics in our business relationships, with our employees, clients, prospects, suppliers and industry competitors.

Industry Commitment
The long term success of the company is dependent upon our understanding of our client's needs and how we can facilitate the changes that occur in every industry over time. We will remain involved with our industry through membership in appropriate trade associations, attending seminars and conferences, and meeting with clients and prospects. This implies that Pinnacle will not be a passive participant, but will avail itself of opportunities to express our positions by speaking engagements, writing articles and other methods that may present themselves. The Pinnacle Corporation (TPC) is both market and client driven. TPC is committed to the health of the industry and fostering the education of the industry and its adaptation of technology.

Leading Products and Services
We seek to provide products and services for our clients that set the standard for high quality. Our products and services are developed and maintained to be the leading products and services in our industry. We feel that our products have the greatest value to our clients due to the leading edge features and flexibility that they contain.

Strong Client Relationships
Our corporate efforts are designed to create and foster long term relationships with clients. Our future success depends upon our ability to understand and respond appropriately to our prospects and clients. As a consequence, do what it takes to make our clients and prospective clients happy. In a broader sense, commitment to serving our chosen industry (convenience and retail petroleum) is an important factor in our ability to create and maintain strong client relationships. By developing an intimate understanding of our industry, we can better understand our client and build relationships built on trust and value.