Careers at Pinnacle

Regional Sales Manager

Job Title:  Regional Sales Manager

Department:  Sales

Reports To:  Vice President of Sales

Effective Date:  10/10/2016


The Regional Sales Manager reports to the Vice President of Sales for the company.  He/She is responsible for all assigned sales activities within the assigned market.


  • Prospect – Use various strategies and tactics to engage with prospective target clients, including but not limited to cold calling, industry events, trade shows, and client referrals.
  • Qualify – Quickly and accurately determine the business and technical requirements, and ability for Pinnacle solutions to satisfy those requirements.
  • Close – Preparation and presentation of the Pinnacle solution/s and how they address all of the client requirements.


  • Marketing Support – provide input/feedback on marketing campaigns.
  • Product Management Support – provide input/feedback on product related issues or challenges as they related to existing opportunities, competitors, or market trends within and surrounding the industry


  • The Regional Sales Manager has no direct supervisory responsibilities, although he/she will cross functionally manage & coordinate resources from Sales and other departments as required to support the sales process.


This position reports to the Vice President of Sales. Recurring status reports on a defined frequency are required.


Works closely with:

  • Vice President of Sales
  • Pre-Sales Engineers
  • Marketing Manager
  • Product Managers


Attainment of annual sales goals is primary.

The ability to work efficiently and effectively with the other individuals and departments is critical to success.


To perform the job successfully, an individual must be able to perform each essential duty and primary responsibilities satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The applicant must be an organized, methodical and driven worker.

  • Effective communicator with excellent written and oral skills
  • Microsoft Office (Word, Excel, PowerPoint)
  • CRM experience


  • Minimum of 5 years software sales experience required
  • Mobile Applications, Point of Sale, Retail Back Office, or Fuel Management Software experience preferred
  • Convenience store retail or wholesale fuel industry experience preferred
  • Arlington, TX office based is preferred
  • Bachelor’s Degree preferred


  • Understanding and ability to effectively manage the sales process
  • Ability to develop and maintain client relationships
  • Business acumen, specifically in retail or fuel industry


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear.  Specific vision abilities required by this job include close vision and color vision.


Considerable travel (70%+) is required.  This involves attending prospective and existing client sales presentations, trade shows, client user meetings and client summit meetings.


Qualified candidates: email your resume to ; or fax to 817-795-0005.  Information about the position can also be found on LinkedInNo calls, walk-ins, or agencies will be accepted.

Corporate Marketing Coordinator/Sr. Copywriter

Job Title:  Corporate Marketing Coordinator/Sr. Copywriter

Department:  Marketing 

Reports To:  Marketing Manager

Effective Date:  08/20/2016


The Corporate Marketing Coordinator/Copywriter’s role is to strategically place, measure, and refine our messaging, through various channels, for the targeted market segments we serve to drive sales engagement.  Primary responsibilities include; the creation, editing, and publication of content, both ‘copy’ and ‘graphics’ to meet specific corporate and promotional needs, including but not limited to corporate and product messaging.  The candidate must be able take complex concepts and simplify those concepts to achieve effectiveness and message consistency, and to publish and measure that content through various channels.

A successful candidate will have prior and related professional experience and have been individually responsible for a significant portion of marketing operations.  The candidate will be a natural planner and extremely task oriented, self-driven, results-oriented with a positive outlook, and a clear focus on high quality.


  • Manage the Corporate Brand – Integral role in defining the company’s brand identity and setting the design strategy for the company.  All Marketing deliverable/activities should be consistent with the marketing messaging and support and promote the Pinnacle brand.
  • Corporate Messaging and Positioning –Work with the Marketing Manager, Product Management and Sales to define and articulate the company’s go-to-market messaging.
  • Content: 
    • Create – Manage the creation of content (copy) appropriate for various stages in the marketing process. Work with the Marketing Manager on Content theme and campaign development.
    • Edit – Create copy that take complex ideas and concepts and simplify them to achieve effective communications appropriate for select audiences across multiple distribution channels.
    • Publish – Manage the distribution of appropriate content across multiple distribution channels, including; the Company Website, Print and Digital Advertising, Social Media, Newsletter, Product Collateral, Direct Mail, and various other channels
  • Support and report inbound sales leads and opportunities, working closely with regional sales team members to assure uninterrupted sales activities.
  • Website maintenance and content updates/redesign; working with the Marketing team and Product Management for new product updates and landing page additions.Assist with various other field marketing activities as necessary


To perform the job successfully, an individual must be able to perform each essential duty and primary responsibility satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required. 


  • Prior professional experience in a related field
  • General creative experience with marketing collateral, brand building, and electronic/print advertising
  • Prior copywriting and editing experience (newsletters, articles, general marketing collateral)
  • Prior website and corporate social media authorship and updates experience preferred
  • Photoshop, Illustrator, In Design, and Flash experience preferred
  • Experience working with trade press or publishing entities preferred
  • Bachelor’s Degree preferred


  • Copywriting –whether originating content or editing that of others for use in newsletters, advertising, product marketing collateral, the website, social media or press releases
  • Website Management – Corporate website content and updates; Experience with these tools preferred;
    • WordPress or DNN (DotNetNuke)
    • Hubspot
    • Microsoft Dynamics CRM
  • A creative thinker that will bring new ideas to strengthen the organization’s overall brand presence and market position
  • Working with trade press or other publishing entities on ad specs, design concepts, internal coordination to completion, and submission for publication
  • Management of the company’s social media presence; Facebook, LinkedIn, YouTube, and Twitter
  • Experience with Photoshop, Illustrator, In Design, and Flash a plus
  • Must possess polished presentation, oral, written and interpersonal skills, and an ability to prioritize critical items first.
  • Must be able to collaborate well with team members, working together to create rich content on a determined schedule.
  • Excellent working knowledge of Microsoft Word, Excel, PowerPoint and Outlook are required


  • This is an office based position located in downtown Arlington, TX (76010); a reliable means of commuting to the office on a daily basis is required. This is not a remote or telecommuting position.
  • Travel – light (10-15%) travel is required for this position. Most travel trips span 3-5 days in duration. Typical travel involves attending tradeshows or industry events, client meetings, and Pinnacle’s annual client conference.


Qualified candidates: email your resume to ; or fax to 817-795-0005.  No calls, walk-ins, or agencies will be accepted.