Press Releases

Pinnacle Attends Conexxus Annual Strategy Conference

Arlington, Texas – The Pinnacle Corporation (www.pinncorp.com), the leader in mobile, loyalty and point-of-sale integration solutions for retail convenience stores, is excited to have Melissa Fox Hadley, Director of Product Management, participating in this year’s Conexxus Annual Strategy Conference, as Chairperson of the Membership and Marketing Committee.

Pinnacle has a long history of partnership with Conexxus, from its inception as the NACS technology standards body, to the most recent Pinnacle Loyalty integration with Conexxus point-of-sale standards. This tradition of collaboration has born new innovations, partnerships and technologies that drive the industry in data security, POS-BO interfaces, and other work efforts; addressing technology standards to improve business processes, reduce costs and increase productivity for the convenience and fuel retailing industry.

“The Conexxus Annual Strategy Conference sets the achievement goals and technology benchmarks for the coming year, addressing the most critical and emerging needs of the convenience store industry,” said Melissa Fox Hadley. “The Membership and Marketing Committee looks to increase Conexxus enrollment, drive engagement and demonstrate how invaluable this organization is to every retailer in our market.”

Conexxus is a non-profit, member-driven technology organization dedicated to the development and implementation of standards, technologies innovation and advocacy for the convenience store and petroleum market. Conexxus membership collaborates on key present and future industry challenges and innovations. Their work efforts improve profitability by reducing the cost of IT ownership and improving the competitiveness of their members. Pinnacle is also an annual sponsor of the Conexxus Annual Conference.

Pinnacle clients and industry professionals had the opportunity to learn more about Pinnacle’s collaboration and partnership with Conexxus at Summit 2017, the Pinnacle user conference, in Arlington, Texas. Gray Taylor, Executive Director of Conexxus, presented current and emerging technology trends and issues facing convenience store retailers. To learn more, visit www.pinncorp.com/summit/.

Pinnacle and Patron Points deliver Palm POS Integration Solution

Arlington, Texas, August 3, 2017– The Pinnacle Corporation (Pinnacle), a leader in mobile, loyalty and point-of-sale integration solutions for retail convenience stores, announced today the completion of its Pinnacle Palm integration with the Patron Points loyalty platform, now in store beta testing for select client partners.

Pinnacle has a long history in the convenience store space in partnering with other supplier companies to provide the best of breed solutions for their customers, allowing them the ultimate in flexibility and choice. Through Palm’s loyalty partner interface, Patron Points was able to create an interface to their host loyalty application that takes advantage of all the feature functionality benefits of Palm, while allowing them to expand their loyalty solution to Palm convenience retail clients. This new collaborative partnership between Pinnacle and Patron Points ensures that retailers have the tools in hand to increase customer loyalty and drive store profits.

“While Pinnacle offers a completely integrated POS, Loyalty Rewards, and Mobile App solution suite, we understand retailers are looking for Pinnacle products to integrate with multiple solutions platforms, to optimize their hardware and software investments,” said Melissa Fox Hadley, Director of Product Management at Pinnacle.

“Pinnacle has a long history of partnership and collaboration with Patron Points and we are proud to be able to support Patron Points Loyalty program, fully integrated with Pinnacle POS.”

Patron Points has been providing customizable loyalty programs exclusively for the convenience store industry since 2004. Patron Points prides itself on working with single store owner operators, as well as large chains. Based in Oakdale, Minnesota, they are currently marketing in 24 states.

“To be able to interface with Pinnacle’s Palm POS system has been a high priority for our company for the betterment of a year,” said Erik Ogren, President of Patron Points, Inc.

“As we examined the retail landscapes, so many phenomenal retailers utilize the Palm POS system. It has been a fantastic experience working with the development team at Pinnacle and we are very excited about what we have developed.”

 

 

Pinnacle Prepares for NACS at the Pre-Show Prep Experience

July 18, 2017 –  As a Hunter Club member and NACS Supplier Board Advisory member, The Pinnacle Corporation (Pinnacle) attends the NACS Pre-Show Event in Chicago, Illinois this week. This event provides Pinnacle the industry insights, facilities background, participant interactivity availability and professional networking opportunities that help us anticipate the needs of convenience store retailers as we prepare for the NACS Show in October.

Led by the NACS Show organizational team, attendees learn vital information on marketing and promotional expertise, logistic and planning information, and demographic details and trends that allow us to showcase the most pertinent, up-to-the-minute software solutions that solve immediate and future retailer business needs. Pinnacle can also connect with retailers and vendors in a more intimate setting to learn more about how current challenges and opportunities affect them and their companies.

The NACS Show, in Chicago, Illinois October 17-20, is the yearly leading event in the convenience and fuel retailer industry. Pinnacle has not only been a longtime exhibitor, but also has played integral roles in various areas of leadership and organizational participation. The NACS Show affords a tremendous opportunity to promote the many exciting advancements Pinnacle is making in the convenience retailer software environment.

At NACS Show 2017, in addition to providing updates on EMV Inside and Outside, Palm certification with Sunoco, the expansion of the Loyalty suite to other POS systems via the Conexxus standards and the roll-out by Lynch Oil/Mr. Gas of their consumer mobile app, Pinnacle will showcase cutting-edge innovations and enhancements in production, near completion and coming soon, including:

– Affiniti Sentry store security suite. Including modules such as Card Trust (protecting against fraudulent transactions from unknown cards and customer accounts- designed to stop chargebacks before they start), Asset Watch (a cloud-based software and device management tool that monitors and reports version information to make sure store assets are current, compliant and secure) and the popular SkimDefend Multi-Site (available not only for fuel island labels, but any security label system requiring routine monitoring).

– Affiniti POS. Debuted at Summit 2017, industry-leading Palm POS will be available through our Affiniti mobile platform, enabling users to increase productivity and reduce costs, now faster than ever.

– Affiniti Consumer Mobile App. Continuing to evolve with the latest advancements, the Affiniti Consumer Mobile App now includes Mobile Wallet, stored Electronic Receipts, Messaging and Notifications, and Food/Product Ordering.

Pinnacle’s continued relationship with NACS and other vital industry organizations not only molds our software strategies in the near future, but cements the collaborative perspective we have with regards to partner and client participation in enhancing our technology solutions. We look forward to seeing all of our clients and partners at Pinnacle’s booth #4374 this October at NACS Show 2017!

 

Pinnacle Announces New Innovations at Summit 2017

Arlington, Texas – The Pinnacle Corporation (Pinnacle) just completed their annual client conference, Summit 2017, where they showcased their new Affiniti Sentry cloud-based software suite and a host of new and enhanced software solutions. With valued Pinnacle clients, respected partners and Pinnacle team members from across the country, this two day event offered valuable Pinnacle solutions and industry knowledge to keep up-to-date on the changes and opportunities within the convenience store and petroleum sectors.

Led by valued Pinnacle client and Master of Ceremonies Howard Hyche, Vice President of Information Technology at Double Quick, and situated at the Sheraton Arlington Hotel just minutes from Pinnacle Headquarters, Summit 2017 offered clients and industry professionals the opportunity to gain not only software expertise, but best business practices in an often volatile market. Pinnacle’s Summit 2017 showcased software and technology solutions that drive traffic, drive sales and drive profit, enabling them to compete in their specific market.

“We’ve been hosting our annual client conference for over 25 years now and this year’s Summit  proved to be another outstanding event!”, said Bob Johnson, President and CEO, The Pinnacle Corporation, “The opportunity to share the company’s vision and strategy with our clients and partners and to hear their feedback on new ideas and product direction is essential to our success”.

In addition to providing updates on EMV Inside and Outside, Palm certification with Sunoco, the expansion of the Loyalty suite to other POS systems via the Conexxus standards and the roll-out by Lynch Oil/Mr. Gas of their consumer mobile app, Pinnacle showcased many new and exciting innovations and enhancements in production, near completion and coming soon:

– Launched at Summit 2017, Pinnacle introduced the Affiniti Sentry store security suite. Including modules such as Card Trust (protecting against fraudulent transactions from unknown cards and customer accounts- designed to stop chargebacks before they start), Asset Watch (a cloud-based software and device management tool that monitors and reports version information to make sure store assets are current, compliant and secure) and the popular SkimDefend Multi-Site (available not only for fuel island labels, but any security label system requiring routine monitoring).

“Time well spent down at Summit and Advisory Council… We look forward to continuing to work with Pinnacle on improving the software and growing the user base as a reference.” – Lou Bush, Stewart’s Shops, Inc.

– An added member to the Affiniti family, Affiniti POS debuted at Summit 2017. Industry-leading Palm POS will be available through our Affiniti mobile platform, enabling users to increase productivity and reduce costs, now faster than ever.

“Thank you for putting on a wonderful Pinnacle Summit 2017. Daniel and I had a great time and learned a lot. We are extremely excited with the Affiniti POS and all things that come along with those changes.” – Nick Lynch, Lynch Oil

– Pinnacle also announced new relationships and partnerships in our rapidly evolving industry. Darius for Retail, a joint venture from Hussmann and Velocity Worldwide, brings the latest marketing personalization technology to the convenience store industry. Working in concert with Pinnacle Loyalty, Darius delivers the promotions, transaction data, trend analysis and more, giving your stores the decisive advantage over your competitors.

“Thanks again for the great time – was a great few days, learning about Pinnacle’s latest product innovations and future direction.”- Steve Dennis, Road Ranger

“I’m excited about the future with Pinnacle and working with them on several key initiatives like Pinnacle EPS and Affiniti POS to get them across the finish line.” – Don Emery, CHS

We were also fortunate to have valuable partners and industry professionals present for us such as Mike Vogt with Allied Electronics and Gray Taylor with Conexxus. Our industry partners and the collaborative relationship we have with trade organizations help keep Pinnacle on the forefront of technology and responsive to the ever-changing needs of our clients. Additionally, we were honored to have our featured guest speaker, Jeff Whittle of Whittle & Partners, to discuss building a culture of accountability through leadership and management.

Pinnacle Summit has continued as a contributing force in making our clients most successful using our software and benefiting from the collaborative relationship we foster. Our annual conference, in combination with our free-Arlington-based training and Advisory Councils, prepares and nurtures Pinnacle clients to truly utilize our software solutions to increase efficiency, increase traffic and increase revenues.

Pinnacle and Worldpay deliver chip card certification to Palm POS Solution

The Pinnacle Corporation and Worldpay team to enhance the security of Pinnacle’s Palm POS solution through chip card certification for petroleum merchants.

Arlington, Texas, June 8, 2017– The Pinnacle Corporation (Pinnacle), a leader in mobile, loyalty and point-of-sale integration solutions for retail convenience stores, and Worldpay, a leading provider of electronic payment solutions, today announced they have jointly completed and certified the integration between the Pinnacle Palm POS™ and Worldpay payment processing host; the combined solution is now compliant with EMV®, the global standard for credit payment cards using chip card technology.

“The completion of this certification effort with Worldpay means that the fully integrated Palm POS solution will give retailers one of the highest levels of protection available against card-present data fraud by accepting chip cards,” said Melissa Fox Hadley, Director of Product Management, The Pinnacle Corporation. “We are thrilled to work with Worldpay to offer our POS clients a safer, more secure payment method, while also reducing those retailers’ fraud liability exposure.”

The certification of Pinnacle’s Palm POS with Worldpay helps to greatly reduce the liability faced by petroleum retailers when accepting chip cards for indoor transactions. Now equipped with a high level of protection against card-present chip card fraud, Pinnacle merchant partners can operate without the lingering worry of being left vulnerable to the increased fraud risk resulting from the liability shift surrounding card-present chip card transactions.

The long-standing, collaborative history between Pinnacle and Worldpay laid the foundation for the payment processor to team with Pinnacle in certifying Palm POS for chip card acceptance. Worldpay’s customer-centric focus aligns strategically with Pinnacle’s desire to address client needs related to chip card certification quickly and thoroughly.

“Pinnacle is dedicated to serving convenience store and petroleum merchants, which are markets that remain a top focus for Worldpay,” said Holly Fengler, VP Corporate Business Unit Client Relations, Worldpay US. “Through this collaboration we will continue to grow and continue to deliver exceptional value in the marketplace.

Merchants can leverage the Pinnacle Palm POS with existing hardware and various back office systems to help keep pace with ever-evolving regulatory mandates and enhancements, such as the liability shift surrounding chip card transactions. The solution is flexible enough to deliver a tailored payment experience across various POS environments, yet strong enough to ensure that these environments are better safeguarded against increasing fraud threats while adhering to a complex nature of regulatory compliance.

Pinnacle’s Palm POS with Worldpay is currently in production with chip card-approved Ingenico PIN pads.

To learn more about Palm POS and how it is delivering more secure and streamlined payments to the convenience store market, visit http://www.pinncorp.com/solutions/pos-solutions/palm-pos/.

About Pinnacle Corporation:

The Pinnacle Corporation (Pinnacle) provides leading-edge point of sale, loyalty, and both corporate and consumer facing mobile technology to the rapidly evolving convenience store industries.

Pinnacle delivers products that drive traffic and increase profits, while helping retailers retain consumer loyalty and enhancing labor efficiency. Nationwide, Pinnacle’s products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever-increasing mobile landscape.

www.pinncorp.com

About Worldpay:

Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to around 400,000 customers, enabling their businesses to grow and prosper.

We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world. Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types.

www.worldpay.com/us

Pinnacle’s Melissa Fox Hadley Appointed to Conexxus Board of Advisors

Arlington, Texas – The Pinnacle Corporation (www.pinncorp.com), the leader in mobile, loyalty and point-of-sale integration solutions for retail convenience stores, is pleased to announce the appointment of Melissa Fox Hadley, Director of Product Management, to the Conexxus Board of Advisors, as Chairperson of the Membership and Marketing Committee. Voting occurred during the Conexxus Annual Conference last week in Annapolis, Maryland.
Pinnacle has a long history of partnership with Conexxus, from its inception as the NACS technology standards body, to the most recent Pinnacle Loyalty integration with Conexxus point-of-sale standards. This tradition of collaboration has born new innovations, partnerships and technologies that drive the industry in data security, POS-BO interfaces, and other work efforts; addressing technology standards to improve business processes, reduce costs and increase productivity for the convenience and fuel retailing industry.
“The Conexxus Annual Conference continues to be a premier event to connect and engage with retailers and suppliers, not only to continue the important work of current, relevant technology standards, but to learn about industry updates and emerging technologies,” said Melissa Fox Hadley, Director of Product Management at Pinnacle. “I am thrilled to be part of the Conexxus Board of Advisors, and look forward to contributing to its success in driving adoption and advocacy of technology standards for our industry.”
Conexxus is a non-profit, member-driven technology organization dedicated to the development and implementation of standards, technologies innovation and advocacy for the convenience store and petroleum market. Conexxus membership collaborates on key present and future industry challenges and innovations. Their work efforts improve profitability by reducing the cost of IT ownership and improving the competitiveness of their members. Pinnacle is an annual sponsor of the Conexxus Annual Conference. Learn more at www.conexxus.org/2017AnnualConference.
“Pinnacle’s relationship and support of Conexxus reflects our long term commitment and dedication to our industry and its continued innovation,” said Bob Johnson, Chief Executive Officer and President at Pinnacle. “We are thrilled Melissa can bring her considerable knowledge and experience to serve and expand Conexxus, while continuing our longstanding mutual collaboration on new technologies and initiatives.”
Pinnacle clients and industry professionals will learn more about Pinnacle’s collaboration and partnership with Conexxus at Summit 2017, the Pinnacle user conference, in Arlington, Texas. Gray Taylor, Executive Director of Conexxus, will present current and emerging technology trends and issues facing convenience store retailers. To learn more, visit www.pinncorp.com/summit2017.

Pinnacle Loyalty Now Supports Conexxus Integration Standards

Arlington, Texas – The Pinnacle Corporation (www.pinncorp.com), the leader in mobile, loyalty and point-of-sale integration solutions for retail convenience stores, announced today the completion of its Pinnacle Loyalty suite integration with non-Pinnacle POS solutions using  the Conexxus Loyalty standard.

Pinnacle has a long history in the convenience store space with integrated Loyalty rewards and their Palm Point-of-Sale system. As Loyalty has grown more and more successful and vital for customer engagement, Pinnacle expanded its offerings into mobile applications- for ways to extend offers and promotions to consumers via mobile -driving traffic, increasing spend, and communicating with them in the most effective way possible. By further enhancing the Pinnacle Loyalty suite to include non-Palm POS, clients can integrate their rewards programs in a more diverse hardware and software environment.

“While Pinnacle offers a completely integrated POS, Loyalty Rewards, and Mobile App solution suite, we understand retailers are looking for Loyalty and Mobile solutions that will integrate with their existing POS platforms, to optimize their hardware and software investments,” said Melissa Fox Hadley, Director of Product Management at Pinnacle.

“Pinnacle has a long history of partnership and collaboration with Conexxus and we are proud to be able to support the Conexxus loyalty standards to offer a loyalty suite, fully integrated with Pinnacle POS, Affiniti Mobile and now other Point-of-Sale systems- ensuring that retailers have the tools in hand to increase customer loyalty and drive store profits.”

Conexxus is a non-profit, member-driven technology organization dedicated to the development and implementation of standards, technologies innovation and advocacy for the convenience store and petroleum market. Conexxus membership collaborates on key present and future industry challenges and innovations. Their work efforts improve profitability by reducing the cost of IT ownership and improving the competitiveness of their members. Pinnacle will participate next week, April 23-27th, at the 2017 Conexxus Annual Conference in Annapolis, Maryland. Learn more at www.conexxus.org/2017AnnualConference.

“Loyalty programs are a key retailer tool in building a solid consumer brand following.  Conexxus membership created its loyalty standards to help convenience retail overcome the diversity of platforms and adopt best-of-breed loyalty solutions.  Pinnacle’s support of those standards shows a clear investment in the success of its customers, through adopting this standard and its continued support of Conexxus’ mission,” said Gray Taylor, Executive Director, Conexxus.

Pinnacle clients and industry professionals will learn more about Pinnacle’s collaboration and partnership with Conexxus at Summit 2017, the Pinnacle user conference, in Arlington, Texas. Gray Taylor will address the Conexxus Loyalty Standards and the most current technology trends and issues facing convenience store retailers. To learn more, visit www.pinncorp.com/summit2017.

About Pinnacle Corporation:

Pinnacle delivers products that drive traffic and increase profits, while helping retailers retain consumer loyalty and enhancing labor efficiency. Nationwide, Pinnacle’s products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever-increasing mobile landscape.

At Pinnacle, we have experience with some of the smallest and largest convenience retailers and petroleum marketers in business today, and you will feel the difference in having a technology supplier that understands your business and works for you. Through strong client/partner relationships, innovation in technology advancement, and commitment to the industry, we continue to provide the automation solutions needed to improve your margins, reduce your expenses, and increase your bottom line.

www.pinncorp.com

 

Pinnacle and Lynch Oil launch the Mr. Gas Consumer Mobile App

Arlington, Texas – The Pinnacle Corporation (www.pinncorp.com), the leader in mobile, loyalty and point-of-sale integration solutions for retail convenience stores, and Lynch Oil (www.lynchoilinc.com ) announced today the launch of the new Mr. Gas consumer facing mobile app for customers located in the Burley, Idaho area.

Several years ago, Lynch Oil deployed Pinnacle’s fully integrated Palm POS and Loyalty Rewards suite of products. As their loyalty program grew more and more successful, Lynch looked for ways to extend offers and promotions to their consumers via mobile -driving traffic, increasing spend, and communicating with them in the most effective way possible. With their Mr. Gas mobile app, built on the Pinnacle Affiniti mobile platform, Lynch Oil is able to influence their consumers’ behavior and drive store traffic in ways they had not been able before.

“Today’s consumers keep their mobile phones closer to their hand than the wallet that holds their cards.  Offering a mobile app to our customers allows us to offer convenience before they even walk in the store,” says Nick Lynch, President of Triple S Oil/Lynch Oil. “Consumers will be able to sign up for loyalty rewards directly through the app. They’ll also get promo offers, updates on pricing, and they’ll be able to check their loyalty points balance including their status on their club punches.  We are looking forward to the new opportunities that our Mr. Gas mobile app offers our business and our customers.”

The Lynch Oil Mr. Gas mobile app provides consumers with a map of stores and gas prices, allowing them to select their favorites to display on the home screen. Consumers can pay for merchandise and fuel from the app as well, making it fast and easy to complete purchases and be on their way. The Mr. Gas app also stores electronic receipts and receives notifications of new offers, displaying those offers and other deals as well as club card program status and points balances.

“The roll-out by Lynch Oil of their Mr. Gas mobile application is an exciting milestone for us and we could not be more pleased to have worked with the Lynch team. Pinnacle is able to offer a suite of loyalty solutions, fully integrated with Pinnacle POS and Affiniti Mobile, to achieve the ultimate consumer experience- ensuring that retailers have the tools in hand to increase customer loyalty and drive store profits,” said Melissa Fox Hadley, Director of Product Management at Pinnacle.


About Pinnacle Corporation:

 The Pinnacle Corporation (Pinnacle) provides leading-edge automation technology to the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations.

Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations, and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

Pinnacle Announces Summit 2017 Dates and Registration

Arlington, Texas The Pinnacle Corporation (Pinnacle), the leading supplier of technology automation solutions for retail convenience stores and fuel inventory management, has announced the dates for their annual client conference, Summit 2017.  With previous record attendance including Pinnacle clients, respected partners and Pinnacle team members from across the country, this event offers valuable emerging industry and technology sessions to keep up-to-date on the changes and opportunities within the convenience store and petroleum sectors.

Situated steps away from the Cowboy’s AT&T Stadium and Rangers’ Globe Life Park, the Sheraton Hotel Arlington provides the perfect setting for clients and partners to engage and network- while minutes away from the Pinnacle Headquarters. Summit 2017 offers clients and industry professionals the opportunity to gain not only software expertise, but best-business practices in an often volatile market. Over the course of 2 days, guests will participate in active general sessions highlighting the immediate needs of retailers, from security to rising labor costs to customer retention.

Summit participants will enjoy peer networking opportunities in the evening and during breaks and mealtimes as well.  Our opening reception Sponsor Showcase allows partners and attendees to learn new advances in hardware/software and how Pinnacle works with industry leaders to make their technologies the most adaptable in the market.  Our first night will wrap with a private party at the Ranger’s Ballpark where guests can catch the game with drinks, dinner and mingling with other industry professionals. At the conclusion of the conference, the Pinnacle Client Advisory Councils will meet to share concerns facing their companies and the industry as a whole.

For more information on how to attend next year’s event, visit the Summit 2017 homepage:  http://www.pinncorp.com/summit/

 

Bluefin Payment Systems & Pinnacle Corporation Announce Partnership for PCI-Validated P2PE

Pinnacle clients can get the security and cost savings of PCI-validated P2PE through Pinnacle’s Palm POS™ platform, with no change to their acquiring or processing relationship with NBS

Atlanta, GA and Arlington, TX – Bluefin Payment Systems and The Pinnacle Corporation (Pinnacle), the leading supplier of technology automation solutions for retail convenience stores and fuel inventory management, today announced a partnership to provide Bluefin’s PCI-validated Point-to-Point Encryption (P2PE) solution through Pinnacle’s Palm POS™ platform.

Pinnacle provides leading-edge point of sale, loyalty, and both corporate and consumer facing mobile technology to the retail convenience store and fuel inventory management industries. Pinnacle’s products and services are used daily in thousands of convenience outlets to improve their store operations and extend the brand of retailers through the growing mobile landscape.

Bluefin is the leading provider of PCI-validated P2PE integrated and stand-alone solutions for point of sale, mobile, call center and kiosk/unattended environments in the education, fuel, healthcare and retail industries.  Bluefin’s PCI-validated P2PE solution secures card transactions by encrypting all data within a PCI-approved point of entry swipe or keypad device, preventing clear-text cardholder data from being available while it’s in the merchant’s system or in-transit to the processing host where it could be exposed to malware.

“There is a tremendous demand for PCI-validated P2PE solutions in the convenience store and fuel industries,” said Denise Lewis, POS and Payments Product Manager at Pinnacle. “Our clients understand the importance of encryption in securing their customer’s credit and debit card transactions. While EMV protects the card itself from duplication, it does not encrypt the data flowing from the card. Bluefin’s solution devalues card data, while possibly providing significant PCI scope reduction and cost benefits.”

Bluefin’s PCI P2PE solution is available through Pinnacles’ Palm POS touch screen point-of-sale system. Designed and developed specifically for the convenience petroleum industry, Palm POS is highly configurable and provides the flexibility to work within any infrastructure and with a variety of peripherals. Clients currently utilizing Palm POS 12.5.x can get the validated P2PE solution with no changes to their processing or transaction environment required.

“No industry is immune to data breaches, even those that you would not think of as typical retail establishments, such as fuel management,” said Greg Cornwell, SVP of Security Solutions for Bluefin. “Card data is card data to hackers and that is why technologies such as PCI-validated P2PE are very important to every industry. We applaud Pinnacle for recognizing the benefits of PCI-validated P2PE for their clients and offering our solution through their Palm POS platform.”

Benefits of a PCI-validated P2PE solution for merchants include reduced PCI compliance and scope, saving time and money on annual audits, and the assurance that the technology has been vetted and approved by the PCI Security Standards Council (SSC). A white paper on the cost and scope benefits of PCI-validated P2PE is available for download on http://www.bluefin.com/.

View the original, online version of this press release here.


About Bluefin Payment Systems:
Bluefin Payment Systems is the leading provider of secure payment technology for retailers, enterprises and small to medium-sized businesses worldwide. Bluefin specializes in PCI-validated Point-to-Point Encryption (P2PE) integrated and stand-alone solutions for retail, mobile, call center and kiosk/unattended environments, and secure Ecommerce technologies including transparent redirect and tokenization. Bluefin is a Participating Organization (PO) of the PCI Security Standards Council (SSC) and is headquartered in Atlanta, with  offices in New York, Chicago, Tulsa and Waterford, Ireland. For more information, please visit http://www.bluefin.com/.

Contact Information:
Danielle Duclos
Bluefin Payment Systems
678-894-2638


About The Pinnacle Corporation:
The Pinnacle Corporation (Pinnacle) provides leading-edge point of sale, loyalty, and both corporate and consumer facing mobile technology to the rapidly evolving convenience store industries. Pinnacle delivers products that drive traffic and increase profits, while helping retailers retain consumer loyalty and enhancing labor efficiency. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to improve their store operations and extend the brand of retailers through the ever-increasing mobile landscape.

Contact Information:
Adam Mitchell
The Pinnacle Corporation
800-366-1173