Conexxus (formerly PCATS) is a non-profit organization devoted to the development, maintenance, and implementation of standards, education, and best practices for the convenience store and petroleum industries.

The Pinnacle Corporation has been heavily involved with Conexxxus since its beginnings in 1995 as a NACS technology committee. Pinnacle is an active participant in NAXML standards development, and has been involved at every level of the organization including committee participation, committee chair, Board of Advisers, and Board of Directors.

Georgia Association of Convenience Stores (GACS)

Convenience store operators united together in 1973 to form The Georgia Association of Convenience Stores, Inc. (GACS). Sunday Blue Laws convinced operators and owners across the state to create a much stronger united voice at the State Capitol. Today, this is still the primary reason for GACS to exist. GACS Staff monitors legislation daily during the Georgia General Assembly (January-April) and reports changes to the membership on a regular basis. As a cohesive force, GACS has successfully fought many legislative battles.

The Georgia Association of Convenience Stores advances the business success of its members and the convenience store industry through advocacy, knowledge and services.

The Pinnacle Corporation has been an active member and participant in GACS since 2016.


NACS was founded August 14, 1961, as the National Association of Convenience Stores. It is an international trade association representing more than 2,100 retail and 1,600 supplier company members. NACS member companies do business in nearly 50 countries worldwide, with the majority of members based in the United States. The U.S. convenience store industry, with 154,195 stores (as of December 31, 2015) across the country, posted $547.8 billion in total sales in 2015. The convenience retailing industry continues to be dominated by single-store operators, which account for 63.1% of all convenience stores (97,359 stores total).

NACS serves the convenience and fuel retailing industry by providing industry knowledge, connections and advocacy to ensure the competitive viability of its members’ businesses. In 2007, the association shortened its name to NACS and added a tagline that better defines its presence both internationally and at the retail fueling level: The Association for Convenience and Petroleum Retailing. In 2010, this statement was further enhanced to The Association for Convenience and Fuel Retailing

The Pinnacle Corporation has been a supplier member of NACS since 1991. Throughout the years, Pinnacle has had representation on the NACS Technology Standards Committee and the NACS Supplier Committees, including Board of Director positions on each. In 1998, The Pinnacle Corporation received the honor of being the supplier inductee into the Convenience Store Hall of Fame at the annual NACS meeting in Atlanta. Pinnacle was the first technology and service company ever named to the Hall of Fame. Pinnacle is also a Bronze member of the NACS Hunter Club, participating and presenting at several meetings throughout each year.


SIGMA is a non-profit, national trade association representing the most successful, progressive, and innovative independent motor fuel marketers and chain retailers in the US. From their position of collective strength, approximately 270 corporate members command 37 percent of the petroleum retail market, selling over 59 billion gallons of motor fuel a year.

Leading the industry through lobbying and political action on every major regulatory battle facing motor fuel marketers, SIGMA has grown into a respected association with a reputation for integrity. Our work focuses on maintaining a free, fully competitive marketplace to help keep consumer fuel costs down.

The Pinnacle Corporation has been an active member and participant in SIGMA since 2001.

New England Convenience Store Association

The New England Convenience Store Association represents and promotes the interests of the convenience store industry by enhancing the image and profitability of its members by providing:

  • a comprehensive and proactive membership network that participates in, monitors and promotes legislative and regulatory issues that impact our business on the local, state and federal levels;
  • an information and communication network on essential issues, concerns and opportunities relevant to the industry;
  • a partnership and network of vendors and retailers;
  • membership services and benefits;
  • training and education programs; and
  • a financially strong association with a broad-based membership.

NECSA, the New England Convenience Store Association, was formed in 1982 as convenience store owners and operators across New England realized the need for unity in a highly competitive and ever-changing marketplace. Until NECSA’s formation, the convenience store industry, particularly mom and pop operations, did not have a voice in many of the state legislatures in New England. In coming together as a regional association with local state chapters, members found they could learn from events occurring in other states. Legislative protection was the top priority of the association when it was formed and this continues to be true today.

In addition to legislative protection, NECSA also conducts an annual spring trade show and store operator awards reception, hosts an annual golf tournament, publishes an E-newsletter and membership directory, conducts share groups and a fall networking event, and offers membership benefits such as discounts for online training, a coupon redemption program and a credit card processing program.

PSI Security Standards Council

The PCI Security Standards Council, founded by global payment brands American Express, Discover, JCB International, MasterCard, and Visa, is an open global forum responsible for the development, management, education, and awareness of the PCI Security Standards, including PCI DSS, PA-DSS, and PTS requirements.

The Pinnacle Corporation has been an active member and participant in the PCI Security Standards Council since its inception, to ensure Palm and related payments applications meet and exceed all data security related requirements.

Petroleum Marketers Association of America (PMAA)

PMAA member associations represent 8,000 independent petroleum marketing companies who represent wholesaler and retailers of gasoline, diesel, heating oil, lubricants and renewable fuels. PMAA marketers own 60,000 retail fuel outlets such as gas stations, convenience stores and truck stops. Additionally, these companies supply motor fuels to 40,000 independently owned retail outlets and heating oil to seven million homes and businesses. They sell their product under either their own private brand or the trademark of their supplier.

Texas Food & Fuel Association

The Texas Food and Fuel Association, formerly Texas Petroleum Marketers and Convenience Store Association (TPCA), was formed in 1949 under the name Texas Oil Jobbers Association (TOJA) to serve the common regulatory, legislative, and educational needs of businesses engaged in the distribution of wholesale fuel, retail fuel, and lube oils. To better reflect the services the association provides their members, the name was changed to Texas Petroleum Marketers and Convenience Store Association in 1995.

One of the largest state trade associations of its kind, this 500-member organization represents petroleum marketers and convenience store owners and operators who own, operate, or supply approximately 16,000 convenience stores, service stations, and other retail motor fuel outlets in Texas and the southwest United States. Collectively, these petroleum marketers and convenience store companies supply nearly 9,000,000,000 gallons of fuel and tons of related products annually to Texas motorists.

The Pinnacle Corporation has been an associate member of TPCA since 1992. Currently, Pinnacle is actively involved with TFFA as a supplier member, participating in legislative lobbying efforts on behalf of the organization in Austin, TX. Several Pinnacle employees also serve on the WRANGLERS, a group of associate members whose voluntary efforts support the activities of the TFFA staff to enhance TFFA events. The WRANGLERS are instrumental during the Annual Convention, Southwest Petroleum and Convenience Expo, and the Fall Management Conference, assisting with:

  • TFFA PAC Golf Tournaments
  • Convention Sponsorship
  • TFFA PAC Silent and Live Auction
  • Education Sponsorship
  • Convention and Trade Show Registration