Led by valued Pinnacle client and Master of Ceremonies Howard Hyche, Vice President of Information Technology at Double Quick, and situated at the Sheraton Arlington Hotel just minutes from Pinnacle Headquarters, Summit 2017 offered clients and industry professionals the opportunity to gain not only software expertise, but best business practices in an often volatile market. Pinnacle’s Summit 2017 showcased software and technology solutions that drive traffic, drive sales and drive profit, enabling them to compete in their specific market.

“We’ve been hosting our annual client conference for over 25 years now and this year’s Summit  proved to be another outstanding event!”, said Bob Johnson, President and CEO, The Pinnacle Corporation, “The opportunity to share the company’s vision and strategy with our clients and partners and to hear their feedback on new ideas and product direction is essential to our success”.

In addition to providing updates on EMV Inside and Outside, Palm certification with Sunoco, the expansion of the Loyalty suite to other POS systems via the Conexxus standards and the roll-out by Lynch Oil/Mr. Gas of their consumer mobile app, Pinnacle showcased many new and exciting innovations and enhancements in production, near completion and coming soon:

– Launched at Summit 2017, Pinnacle introduced the Affiniti Sentry store security suite. Including modules such as Card Trust (protecting against fraudulent transactions from unknown cards and customer accounts- designed to stop chargebacks before they start), Asset Watch (a cloud-based software and device management tool that monitors and reports version information to make sure store assets are current, compliant and secure) and the popular SkimDefend Multi-Site (available not only for fuel island labels, but any security label system requiring routine monitoring).

“Time well spent down at Summit and Advisory Council… We look forward to continuing to work with Pinnacle on improving the software and growing the user base as a reference.” – Lou Bush, Stewart’s Shops, Inc.

– An added member to the Affiniti family, Affiniti POS debuted at Summit 2017. Industry-leading Palm POS will be available through our Affiniti mobile platform, enabling users to increase productivity and reduce costs, now faster than ever.

“Thank you for putting on a wonderful Pinnacle Summit 2017. Daniel and I had a great time and learned a lot. We are extremely excited with the Affiniti POS and all things that come along with those changes.” – Nick Lynch, Lynch Oil

– Pinnacle also announced new relationships and partnerships in our rapidly evolving industry. Darius for Retail, a joint venture from Hussmann and Velocity Worldwide, brings the latest marketing personalization technology to the convenience store industry. Working in concert with Pinnacle Loyalty, Darius delivers the promotions, transaction data, trend analysis and more, giving your stores the decisive advantage over your competitors.

“Thanks again for the great time – was a great few days, learning about Pinnacle’s latest product innovations and future direction.”- Steve Dennis, Road Ranger

“I’m excited about the future with Pinnacle and working with them on several key initiatives like Pinnacle EPS and Affiniti POS to get them across the finish line.” – Don Emery, CHS

We were also fortunate to have valuable partners and industry professionals present for us such as Mike Vogt with Allied Electronics and Gray Taylor with Conexxus. Our industry partners and the collaborative relationship we have with trade organizations help keep Pinnacle on the forefront of technology and responsive to the ever-changing needs of our clients. Additionally, we were honored to have our featured guest speaker, Jeff Whittle of Whittle & Partners, to discuss building a culture of accountability through leadership and management.

Pinnacle Summit has continued as a contributing force in making our clients most successful using our software and benefiting from the collaborative relationship we foster. Our annual conference, in combination with our free-Arlington-based training and Advisory Councils, prepares and nurtures Pinnacle clients to truly utilize our software solutions to increase efficiency, increase traffic and increase revenues.