Honey Farms’ expands relationship with The Pinnacle Corporation

Worcester, MA ‐ Honey Farms, Inc. is expanding its relationship with industry leading
technology provider The Pinnacle Corporation by adding their Home Office, Back Office, and
self‐branded Gift Card software. Honey Farms, a privately held retail convenience store chain
with 36 locations in Massachusetts and New Hampshire, first began doing business with
Pinnacle twenty years ago, in 1996 to automate the processing of paperwork in their
convenience stores. Over the years the partnership has expanded beyond first‐generation back
office to include Point of Sale, Price Book, Customer Loyalty, and Business Intelligence.

Honey Farms will soon begin deploying the browser‐based Back Office and Home Office
platform to further improve operational efficiencies and controls. President/CEO at Honey
Farms, David Murdock commented “Pinnacle enables us to optimize processes from Point‐of‐
Sale to P&L. We’ve enjoyed a long‐term, collaborative partnership with Pinnacle and the result
has been a competitive advantage for us.”

The software implementation of Manager Workstation (Back Office), Auditor (Home Office),
and LoyalPay (self‐branded Gift Card) will begin as early as second quarter this year. Ed Freels,
Director of Information Systems at Honey Farms noted “with the need for market
responsiveness, Pinnacle’s exclusive focus on our industry, system flexibility, and willingness to
listen has made them a good technology partner for Honey Farms.”

Bob Johnson, President of The Pinnacle Corporation commented, “It’s great to have the
confidence and support from the Honey Farms organization for the last twenty years. It is a
privilege to be their partner not only for automation, but for turning data into a competitive
advantage, assisting in their mission to serve the people of Massachusetts and New
Hampshire. We look forward to continuing our strong partnership.”

About Pinnacle

The Pinnacle Corporation (www.pinncorp.com) is a leader in the automation technology
industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle
delivers products that automate the broad spectrum of convenience store operations and
supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are
used daily in thousands of convenience outlets to automate and improve their store operations
and by fuel marketers to increase their efficiency in the complex management of fuel delivery.