Arlington, Texas, August 11, 2020 – The Pinnacle Corporation (www.pinncorp.com), the leader in point-of-sale, loyalty shopper engagement solutions, and cloud mobile platform products for retail convenience stores, announced today that Git’N Go Market, a convenience store and petroleum operator headquartered in Clinton, TN, has implemented the first Affiniti Cloud POS System in their c-store
environment.

Git’N Go is taking another step in their enterprise customer engagement strategy by being the first to deploy Affiniti Cloud POS in a live store environment. The Affiniti cloud architecture is a platform for all front of the house applications -POS, Mobile App, Mobile Ordering, Self Checkout, Kiosk, and much more. With shared components like a cloud product catalog and central management of systems, along with an underlying microservices architecture and HTML 5 web apps easily accessible from a Browser, the Affiniti Cloud POS is extensible via shared APIs and faster and easier to maintain, allowing interaction with processes and data in real
time.

Two years ago, Git’N Go wanted to position its convenience store and foodservice operations as the premier destination for its customers and knew they needed a mobile presence and shopper engagement tools to connect with their customers to offer them incentives to visit, while at the same time giving them the flexibility via mobile and kiosk to order what they want, when they want. So they implemented Pinnacle’s Affiniti Cloud QSR solutions that include Mobile Ordering, Consumer Kiosk, and Kitchen System, giving their customers the ultimate in convenience experience.
With the addition of the Affiniti Cloud POS they now have ONE HARMONIOUS TECHNOLOGY ECOSYSTEM.

The Affiniti Cloud Platform was built for retailers focused on speed of service, convenience, customer engagement and personalization. A holistic front counter experience, integrated with loyalty and shopper engagement tools, consumer mobile applications and foodservice capabilities. Benefits? Lower upfront costs, faster deployment and integration of new features, data security offered by Cloud systems, and the ease of software maintenance and updates… just to name a few.

Please contact us to learn more and to download the Affiniti Cloud White Paper.

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About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, June 2, 2020 – The Pinnacle Corporation (www.pinncorp.com), the leader in point-of-sale, loyalty shopper engagement solutions, and cloud mobile platform products for retail convenience stores, today announced it has completed and certified the integration between the Pinnacle Palm POS™ point-of sale and NBS payment processing host for compliance with AFD EMV for contact chip card card transactions.

Live site testing will begin at multiple locations soon. Pinnacle’s Palm POS with NBS provides petro retailers with the highest level of protection available against card present data fraud and will accept EMV chip-cards for outdoor transactions using the Gilbarco FlexPay II terminal.

“Development and rollout of AFD EMV POS and payment solutions for our clients continues at a rapid pace and we are happy to achieve this milestone with NBS,” said Mike Vaughn, VP Software & Services at Pinnacle. “For existing Palm POS clients, no new POS hardware is required. And the upgrade to the POS and NBS software can even be installed remotely, which during this challenging time of social distancing concerns is a huge benefit to their support teams.”

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About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, May 4, 2020 – The Pinnacle Corporation (www.pinncorp.com), the leader in point-of-sale, loyalty and shopper engagement solutions, and cloud mobile platform products for retail convenience stores, announced today that The Post at River East in downtown Fort Worth, TX, a restaurant, bar and live entertainment
venue has selected Pinnacle’s Affiniti Mobile Ordering solution to power their mobile app and to help their customers and employees practice social distancing.

The Post is a restaurant, music venue, and courtyard bar serving fresh homemade food, that has recently turned their focus toward affordable family-style takeout meals to meet the demands created by the COVID-19 pandemic.

As a new business in a revitalized area of Fort Worth, The Post had to make quick changes to adapt to new guidelines. In normal times, the business is centered around live music and a great atmosphere. With dine-in and large gatherings being prohibited, a pivot to contactless takeout and delivery became necessary. With the Pinnacle partnership, The Post will be able to minimize their interaction with customers while continuing to provide them with delicious food and beverages.

“The Affiniti Cloud technology allows us to accept orders and payments with no physical interaction between staff and customers, reduces the frequency of log jams on the phone, and saves us about 50 labor hours per week,” says Brooks Kendall, Operations Management at The Post. “The availability of the mobile ordering method has impacted our revenue in a meaningful way. The installation and implementation processes were speedy, and the Pinnacle customer care staff made the software a breeze to learn.”

With a limited set of mobile ordering choices, and features like order ahead, mobile payment, and select pick-up time, the Post Mobile Ordering App will provide a vehicle for their customers to place orders and take advantage of special offers. Working in conjunction with the Kitchen Display System, employees will be able to see the customer’s order, prepare the products for pick up, and deliver it to them in a frictionless way.

Said Mike Vaughn, VP Software & Services, The Pinnacle Corporation, “We’re excited to work with Brooks and The Post team to provide this technology to their customers. This is a challenging time for businesses and and small operators and we’re here to help meet this challenge with our technology.”

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About The Post at River East
Founded in the summer of 2019 in the trendy new River East neighborhood of Fort Worth, TX, The Post is an intimate music venue which offers rustic scratchmade food, creative craft cocktails and a beautiful 2000 square foot courtyard. More info can be found at www.thepostatrivereast.com.

 

About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, April 23, 2020 – The Pinnacle Corporation (www.pinncorp.com), the leader in point-of-sale, loyalty shopper engagement solutions, and cloud mobile platform products for retail convenience stores, today announced it has completed and certified the integration between the Pinnacle Palm POS™ point-of sale and Worldpay payment processing host for compliance with AFD EMV for contact chip
card card transactions.

Live site testing will begin at multiple locations soon. Pinnacle’s Palm POS with WorldPay provides petro retailers with the highest level of protection available against card-present data fraud and will accept EMV chip-cards for outdoor transactions using the Wayne iXpay terminal.

“Development and rollout of AFD EMV POS and payment solutions for our clients continues at a rapid pace and we are happy to achieve this milestone with Worldpay,” said Mike Vaughn, VP Software & Services at Pinnacle. “For existing Palm POS clients, no new POS hardware is required. And the upgrade to the POS and Worldpay software can even be installed remotely, which during this challenging time of social distancing concerns is a huge benefit to their support teams.”

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About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, March 30, 2020 – The Pinnacle Corporation (www.pinncorp.com), the leader in point-of-sale, loyalty shopper engagement solutions, and cloud mobile platform products for retail convenience stores, announced today that it is offering
retailers its Affiniti Cloud Mobile Ordering solution to help their customers and their employees practice social distancing.

Retailers are on the front lines along with first responders and healthcare professionals taking care of Americans’ basic and essential needs during this national crisis. And Pinnacle knows it is a challenge to help consumers and cashiers maintain
recommended safe distances from each other when everybody has to come into the store to make a purchase.

Said Melissa Fox Hadley, VP Marketing & Innovation, The Pinnacle Corporation, “We understand the dilemma, retailers need to serve their community AND keep everyone safe at the same time. And we think we can help.”

With a limited set of mobile ordering choices, and features like order ahead, mobile payment, and select pick-up time, Affiniti Mobile Ordering can be up and running in retailer locations in 5-10 days. Utilizing its Kitchen Display System, store employees
will have the ability to see the customer’s order, prepare the products for pick up, and deliver it to them – curb side or pump
side.

Said Mike Vaughn, VP Software & Services, The Pinnacle Corporation, “This Affiniti solution is 99% cloud-based. That means we can start quickly to get your mobile ordering solution up and running for your stores. We’re here to help you
meet this challenge with our technology. Stay safe. And thank you for what you do.”

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About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, January 9, 2020 – Today, the Pinnacle Corporation (www.pinncorp.com) celebrates 30 years of technology innovation serving the convenience and petroleum industry! Pinnacle got its start in January 1990 by launching the Oasis Back Office product line to automate the store manager’s daily paperwork processes, and then in 1995 introduced the first
touchscreen Point of Sale System to the convenience and petroleum market.

Many things have changed since then – products, services, technologies, security standards, and much more – but one constant is Pinnacle’s dedication to the development of industry leading technology through collaboration with clients and partners to provide automation solutions that help retailers stay ahead of their competition.

Says Bob Johnson, President and CEO: “As we celebrate our 30th anniversary, we want toacknowledge that we absolutely would not be here today without the support of our families, our staff, our clients, our business partners, and all of our industry colleagues. Thank you all for your
support of Pinnacle and our business strategies over these past 30 years. I can’t wait to see what the next 30 bring!”

Top 5 things you may not know about Pinnacle in 2020

1. Pinnacle is a privately held company 100% focused on the convenience market.
2. Pinnacle’s products include Point of Sale Software, Loyalty and Shopper Engagement Solutions, QSR and Foodservice Technology Products, and the Affiniti Cloud Platform Suite which not only includes solutions you can deploy to engage with your customers and grow your business, but also a shared platform that your IT teams can use to build and rapidly deploy your POS and Customer Engagement solutions.
3. Pinnacle is not a PDI company. Our friends at PDI know we say this somewhat tongue and cheek, but there are a surprising number of c-store folks who think we sold the company in 2017. We did not. We’re still here!
4. Pinnacle has hosted an annual client conference, thanks to the participation by our many sponsor partners, for 30 years; attended by clients, partners, and industry experts.
5. Pinnacle’s business strategy from the early 1990s has been to serve our clients well by never forcing them to rebuy software solutions they have already purchased from us. That means we continue to have Palm POS customers using the same product they purchased from us in 1995 that has remained current, fresh and modern.

Says Melissa Fox Hadley, VP Marketing & Innovation: “We don’t know what the next 30 years will hold, and suspect many of you don’t know either – technology is moving faster than ever these days! But, as we continue to add staff, add new customers, add partners, invest in technology and development of our core product lines, attend tradeshows, invest in industry associations, and all of the things we think it takes to make a company great – we’re excited for the possibilities!”

Says Peter Steele, VP Research & Development: “Since the introduction of IoT, Cloud and Mobile, the technology landscape has evolved more rapidly than ever before. We’re excited to introduce our Affiniti Cloud product line and shared platform into the convenience market. Affiniti provides capabilities for retailers of all sizes, whether using products we’ve built with 30 years of industry experience or jump-starting building their own solutions on the platform.”

About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, September 30, 2019 – The Pinnacle Corporation
(www.pinncorp.com), the leader in point-of-sale, loyalty and customer engagement solutions, and cloud mobile platform products for retail convenience stores, announced today y that longtime Palm POS customer, Double Quick Inc., has successfully rolled out the Double Quick “Quick Pass” program powered by Pinnacle’s Affiniti Cloud Shopper Engagement
Platform.

Said Melissa Fox Hadley, VP Marketing & Innovation, The Pinnacle
Corporation, “We’re thrilled to have been able to work with the Double Quick team to visualize and implement a shopper engagement strategy that will enable them to better understand and reward their customers, while providing them the data they need to make impactful decisions that will continue to grow their program.”

The Double Quick challenge was to build store loyalty with their customers and provide the items they wish to purchase from a c-store, as well as new-offerings to keep the experience fresh and exciting. The main goal – shift some of their traditional marketing expense and efforts to supporting Quick Pass, and their customers’ focus to the mobile app.

The solution: Pinnacle Affiniti Cloud Shopper Engagement Platform, building on Double Quick’s existing Pinnacle POS system and their customers’ WiFi connection. This enabled Double Quick to collect and profile shopper data to create relevant, personalized marketing and customer-engagement strategies that can be activated across all devices and channels. It also provides timely and relevant content for their customers, including personalized offers and promotions when they are in Double
Quick stores, and when they are away.

Said Lauren Scott, Director of Marketing, Double Quick Inc. , “Connecting all this data and making it actionable is providing a wealth of customer information and insight we are using to drive deeper customer engagement. This has helped us refine our marketing and promotions in real-time, and has made operational, inventory, and merchandising decision-making easier. Leveraging data like this from a single source,
made possible by the Pinnacle Shopper Engagement Platform, is creating revenue opportunities for Double Quick by identifying consumer habits and personalization opportunities.”

By learning more about their customers – their shopping habits, preferences, expectations, needs, and wants – Double Quick plans to hone their offerings to offer a more personalized shopping experience. By making this transition, Double Quick expects to bring many sources of customer data together to better understand their shoppers.

About Double Quick Inc.

Double Quick, Inc. is headquartered in Indianola, MS, with 49 convenience stores located in the Mississippi Delta, northwest Mississippi, and southeast Arkansas.

Today, Double Quick is strategically positioned as a prominent presence in the convenience store, gasoline and fast food industry in Mississippi and Arkansas. A substantial number of our store, supervisory and executive
management employees have ten, fifteen or twenty plus year’s continuous experience in their positions. The expertise of these employees has made Double Quick a respected competitor in each of our market areas.

About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk and Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, September 30, 2019 – The Pinnacle Corporation
(www.pinncorp.com), the leader in point-of-sale, loyalty and customer engagement solutions, and cloud mobile platform products for retail convenience stores, announced today the release of their Palm POS software to allow merchants to deploy innovative age-verification and bulk limit technology.

Palm POS creates a system that remains locked until a retailer electronically scans a valid, of-age government-issued ID, to verify both the age and the ID validity. It also restricts individuals buying bulk quantities of age-restricted items.

Said Mike Vaughn, VP Software and Services, The Pinnacle Corporation,
“Pinnacle is proud to have created a solution that will help our customers implement the strictest age verification system ever required for age-restricted products.”

The Palm POS software updates include restrictions to limit the age verification methods to 2D scan or magnetic swipe only and the sale must be blocked if the customer’s id is invalid. In addition, the customer’s full name and one (1) other identifying information that is NOT date-of-birth or expiration date must be displayed to the cashier and the items per transaction can be limited to comply with requirements like those related to products such as those from JUUL Labs.

About The Pinnacle Corporation:

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk and Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, January 16, 2019 – The Pinnacle Corporation
(www.pinncorp.com), the leader in point-of-sale, loyalty and customer engagement
solutions, and cloud mobile platform products for retail convenience stores
announced today that it has been officially admitted to PEI for membership.
Pinnacle is a firm believer in being involved in the industry it serves and has been a
long-time member of many associations including NACS and Conexxus, with
employees actively serving on committees and boards within those organizations.
By becoming a PEI member, Pinnacle is happy to lend its presence and support to a
fantastic organization serving petroleum marketing operators.
Since its inception in 1990, Pinnacle had always had a direct sales model and in
January 2018 rolled out its new Authorized Service Contractor (ASC) Distributor
Sales Channel. The goal – to widen Pinnacle’s Palm POS footprint and to introduce
new opportunities for its Loyalty and Affiniti Consumer and Corporate Mobile
product lines for the smaller retailer.
Said Chris Needham, National Channel Sales Manager for Pinnacle, “With the
accelerated growth of our newly released ASC platform, we are very pleased and
excited with our acceptance into the PEI Family. We anticipate our continued
growth and success will be greatly attributed to our affiliation and active
participation in PEI and with its members.
Interested in becoming an ASC Partner? Contact us! We’d love to welcome you
to the Pinnacle family!

About PEI:

The Petroleum Equipment Institute is a trade
association whose members manufacture, distribute and
service petroleum marketing and liquid handling equipment.
Founded in 1951, PEI represents more than 1,600 member companies in all 50
states and more than 80 countries. Members include manufacturers, sellers and
installers of equipment used in service stations, terminals, bulk plants, fuel, oil and
gasoline delivery, and similar petroleum marketing operations.

About The Pinnacle Corporation:

The Pinnacle Corporation (Pinnacle) provides leading edge
point of sale, loyalty, and both corporate and
consumer facing mobile technology to the rapidly
evolving convenience store industries.
Pinnacle delivers products that drive traffic and increase profits, while helping
retailers retain consumer loyalty and enhancing labor efficiency. Nationwide,
Pinnacle’s products and services are used daily in convenience outlets to improve
their store operations and extend the brand of retailers through the ever-increasing
mobile landscape. www.pinncorp.com

Arlington, Texas, August 7, 2018 – The Pinnacle Corporation (www.pinncorp.com), the leader in point-of-sale and payment technologies, loyalty and customer engagement solutions, and cloud mobile platform products for retail convenience stores and Darius® for Retail, the data, personalization and insights platform from global retail and shopper marketing specialist, Velocity Worldwide, announced today that Double Quick, a convenience store, petroleum, and foodservice operator headquartered in Indianola, MS, has selected Pinnacle’s Loyalty Rewards and Affiniti Cloud® Consumer Mobile App solution, integrated with Darius® for Retail to offer their customers the ultimate shopping experience.

 

A long time Pinnacle Palm POS® client, Double Quick already has a large, well-known presence in their market but wanted to further position their convenience store operations as the premier destination for its customers.  As they evaluated marketing and technology strategies and possibilities, they knew they wanted a mobile presence along with shopper engagement tools to connect with their customers to offer them incentives to visit, delivering them directly to their customer’s mobile phone via their own branded mobile app.

 

“We were looking for the opportunity to engage with our customers and find out how to become the primary destination for fuel, food, and convenience options,” said Vicki Goss, Director of Marketing, Double Quick, Inc. “We believe this partnership will allow us to gain valuable consumer insights and ability to offer the right products with unique and personalized offers.  In a market full of competition from both convenience and mass merchandisers, we want to separate ourselves as the retailer of choice by knowing who we serve, as well as how to best serve them. ”

 

Working in concert with Pinnacle’s Loyalty Rewards and Affiniti Cloud® Mobile App, Darius® for Retail allows retailers to collect and profile shopper data to create relevant, personalized marketing strategies that can be activated across all devices and channels to give retailers decisive advantage over their competitors. Darius® also provides retailers with actionable insights that help them refine their marketing and promotions in real-time, and make operational, inventory and merchandising decision-making easier.

 

The integrated Pinnacle-Darius® solution provides timely and relevant content for Double Quick’s customers and personalized offers and promotions when they’re in-store, and when they’re not.  Integration with discovery technology (Wi-Fi and Beacons) provides a seamless in-store experience, and personal profiles ensure the right content is pushed to the right shoppers, a desired departure from mass discounting and into relevant communications.

 

Enda McShane, CEO, Velocity Worldwide, “We are very excited about our new partnership with Pinnacle and Double Quick and their vision to raise the bar on how they engage with their customers. Darius® for Retail is delivering proven results for all sorts of retailers, including those within the convenience sector. We’re looking forward to being part of this new chapter in the Double Quick story.”

 

“Double Quick is a long-time partner and friend of Pinnacle and we couldn’t be more pleased to see them take this step towards extending their operations through shopper engagement,” said Melissa Fox Hadley, VP of Marketing & Innovation at The Pinnacle Corporation. “We look forward to our continued partnership with the Velocity Worldwide team to provide technology solutions that allow retailers to connect and engage with their customers in new ways and expand their footprint in the community to grow their business.”

 

About The Pinnacle Corporation:

 

The Pinnacle Corporation (www.pinncorp.com) provides leading-edge point of sale, loyalty rewards, and both corporate and consumer facing cloud mobile technology to the rapidly evolving convenience store industries. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

 

Pinnacle is committed to forming strong relationships with clients and partners. We listen and provide flexible, customizable, scalable software solutions that expand retailer’s capabilities for business growth through technology advancements. Pinnacle is dedicated to the development of industry leading technology to automate the convenience store business, giving Pinnacle clients the advantage over their competitors.

 

About Double Quick:

 

Double Quick, Inc. was founded in 1983 with the opening of its first store in Greenville, MS. Store #6 was followed by Store #3 in Indianola and a Charter Store conversion that became Store #7 in Ruleville. Together. Double Quick and Gresham Petroleum formed as a corporation in February 1984.  In April 1984, Double Quick acquired sixteen former “Mr. Quick” stores and overnight became a factor in the Mississippi Delta convenience store market.   Over a period of the last thirty (30) years, Double Quick has continued to grow and today operates 60 stores, 39 restaurants and deli operations, and has grown to over 1,000 employees.

 

Today, Double Quick is strategically positioned as a prominent presence in the convenience store, gasoline and fast food industry in Mississippi and Arkansas. A substantial number of our store, supervisory and executive management employees have ten, fifteen or twenty plus year’s continuous experience in their positions.  The expertise of these employees has made Double Quick a respected competitor in each of our market areas.

 

Double Quick has a Mission Statement, a Purpose and a set of Core Values by which the company lives and they are key to our current success and remain the key to the future success of our Company and our employees.  Each and every one of our decisions, programs, policies and procedures consider these beliefs.

 

About Velocity Worldwide:

 

Velocity Worldwide (www.velocityww.com) is a shopper and retail marketing specialist that develops personalization and insight technologies designed to grow retail businesses. For nearly two decades, Velocity Worldwide has delivered a combination of creative marketing and retail technology services through its proprietary data, personalization and insights platform, Darius® for Retail, which is designed to generate revenue for retailers by building better shopping experiences for their customers. With offices in New York, London and throughout the UK, the company is enabling retailers with solutions that help to navigate the complicated retail landscape now and for the future.

 

The business has received a number of innovation, local data management and shopper marketing awards in the US and the UK.