Marketing your loyalty program is the key to its success.
Once you build a rewards program based on consumer purchase behavior, what’s next? Making sure your customers understand the benefits and rewards they will receive from your program is the most important step in the program’s adoption process. Prolific marketing of your program is the only answer! Once your marketing is centered on your loyalty program, customers will feel educated and will be more likely to adopt the program and start enjoying the benefits.
Here are some examples of how our customers have been able to aggressively market their loyalty programs…
Flash Foods is headquartered in Waycross, Georgia, and operates a chain of 180 convenience stores inGeorgia and Northern Florida. A Pinnacle client since 1996, Flash Foods utilizes an enterprise-wide suite of Pinnacle applications. The Jones Company is the holding company for Flash Foods. It also owns Fuel South, Inc., Distribution South, and Walker Jones Dealership.
Whitehead Oil, a family owned business since 1959, is headquartered in Lincoln, Nebraska. Under U-Stop Convenience Store division, Whitehead operates 22 stores in the Lincoln area. U-Stop’s loyalty program, branded Scorecard, offers their loyalty members numerous rewards, including discounts on fuel and merchandise as well as special monthly sweepstakes and product promotions.A Scorecard is offered by U-Stop as a “thank you” to our customers for fuel and merchandise purchases. Each time you use your Scorecard you are eligible for numerous rewards and discounts. Everyday rewards include:
Honey Farms is a privately-held, retail convenience store chain with more than 30, state-of-the-art locations in Worcester and Middlesex counties. The Iandoli family, who founded Honey Farms in 1969, has operated retail food stores since 1921 and has built an outstanding reputation in the industry by conducting business courteously and respecting its customers, vendors and partners.
