Pinnacle Attends Conexxus Annual Strategy Conference

Arlington, Texas – The Pinnacle Corporation (, the leader in mobile, loyalty and point-of-sale integration solutions for retail convenience stores, is excited to have Melissa Fox Hadley, Director of Product Management, participating in this year’s Conexxus Annual Strategy Conference, as Chairperson of the Membership and Marketing Committee.

Pinnacle has a long history of partnership with Conexxus, from its inception as the NACS technology standards body, to the most recent Pinnacle Loyalty integration with Conexxus point-of-sale standards. This tradition of collaboration has born new innovations, partnerships and technologies that drive the industry in data security, POS-BO interfaces, and other work efforts; addressing technology standards to improve business processes, reduce costs and increase productivity for the convenience and fuel retailing industry.

“The Conexxus Annual Strategy Conference sets the achievement goals and technology benchmarks for the coming year, addressing the most critical and emerging needs of the convenience store industry,” said Melissa Fox Hadley. “The Membership and Marketing Committee looks to increase Conexxus enrollment, drive engagement and demonstrate how invaluable this organization is to every retailer in our market.”

Conexxus is a non-profit, member-driven technology organization dedicated to the development and implementation of standards, technologies innovation and advocacy for the convenience store and petroleum market. Conexxus membership collaborates on key present and future industry challenges and innovations. Their work efforts improve profitability by reducing the cost of IT ownership and improving the competitiveness of their members. Pinnacle is also an annual sponsor of the Conexxus Annual Conference.

Pinnacle clients and industry professionals had the opportunity to learn more about Pinnacle’s collaboration and partnership with Conexxus at Summit 2017, the Pinnacle user conference, in Arlington, Texas. Gray Taylor, Executive Director of Conexxus, presented current and emerging technology trends and issues facing convenience store retailers. To learn more, visit