Pinnacle Launches NEW Affiniti™ Mobile App Platform

Arlington, Texas – The Pinnacle Corporation (Pinnacle), the leading supplier of technology automation solutions for retail convenience stores and fuel inventory management, announced today the launch of Affiniti™, its new mobile app platform for consumer facing and corporate solutions for c-store retailers nationwide.

Mobile is the new platform.  2017 mobile traffic will have expanded 13 times in just a five year period. Pinnacle’s Affiniti mobile solutions include a consumer app to drive loyalty and extend your reach as well as a corporate app to enable you to take your back office business intelligence on the road.

“Affiniti is based on decades of dedication and experience in the convenience store industry.  Through partnership and collaboration with clients, Pinnacle created a mobile platform with the flexibility, ease and control that retailers demand.  The consumer and corporate apps are built in a way that enable us to continually expand the feature set and add incremental value for all clients- without having to retrofit each individual client’s app- so they can start taking advantage of new features immediately,” said Melissa Fox Hadley, Director of Product Management at Pinnacle.

“We’ve been extending Pinnacle products with mobile solutions as far back as 2008,” said Drew Mize, President at Pinnacle.  “The landscape and technologies have certainly improved over time, and we are delighted to announce our new Pinnacle Mobile Platform consumer facing solutions to the market, which will be the basis for incremental mobile offerings into the future.”

For more information about the Pinnacle Mobile Platform, visit

About Pinnacle Corporation:

The Pinnacle Corporation (Pinnacle) provides leading-edge automation technology to the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations.

Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations, and by fuel marketers to increase their efficiency in the complex management of fuel delivery.