Pinnacle Loyalty Now Supports Conexxus Integration Standards

Arlington, Texas – The Pinnacle Corporation (, the leader in mobile, loyalty and point-of-sale integration solutions for retail convenience stores, announced today the completion of its Pinnacle Loyalty suite integration with non-Pinnacle POS solutions using  the Conexxus Loyalty standard.

Pinnacle has a long history in the convenience store space with integrated Loyalty rewards and their Palm Point-of-Sale system. As Loyalty has grown more and more successful and vital for customer engagement, Pinnacle expanded its offerings into mobile applications- for ways to extend offers and promotions to consumers via mobile -driving traffic, increasing spend, and communicating with them in the most effective way possible. By further enhancing the Pinnacle Loyalty suite to include non-Palm POS, clients can integrate their rewards programs in a more diverse hardware and software environment.

“While Pinnacle offers a completely integrated POS, Loyalty Rewards, and Mobile App solution suite, we understand retailers are looking for Loyalty and Mobile solutions that will integrate with their existing POS platforms, to optimize their hardware and software investments,” said Melissa Fox Hadley, Director of Product Management at Pinnacle.

“Pinnacle has a long history of partnership and collaboration with Conexxus and we are proud to be able to support the Conexxus loyalty standards to offer a loyalty suite, fully integrated with Pinnacle POS, Affiniti Mobile and now other Point-of-Sale systems- ensuring that retailers have the tools in hand to increase customer loyalty and drive store profits.”

Conexxus is a non-profit, member-driven technology organization dedicated to the development and implementation of standards, technologies innovation and advocacy for the convenience store and petroleum market. Conexxus membership collaborates on key present and future industry challenges and innovations. Their work efforts improve profitability by reducing the cost of IT ownership and improving the competitiveness of their members. Pinnacle will participate next week, April 23-27th, at the 2017 Conexxus Annual Conference in Annapolis, Maryland. Learn more at

“Loyalty programs are a key retailer tool in building a solid consumer brand following.  Conexxus membership created its loyalty standards to help convenience retail overcome the diversity of platforms and adopt best-of-breed loyalty solutions.  Pinnacle’s support of those standards shows a clear investment in the success of its customers, through adopting this standard and its continued support of Conexxus’ mission,” said Gray Taylor, Executive Director, Conexxus.

Pinnacle clients and industry professionals will learn more about Pinnacle’s collaboration and partnership with Conexxus at Summit 2017, the Pinnacle user conference, in Arlington, Texas. Gray Taylor will address the Conexxus Loyalty Standards and the most current technology trends and issues facing convenience store retailers. To learn more, visit

About Pinnacle Corporation:

Pinnacle delivers products that drive traffic and increase profits, while helping retailers retain consumer loyalty and enhancing labor efficiency. Nationwide, Pinnacle’s products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever-increasing mobile landscape.

At Pinnacle, we have experience with some of the smallest and largest convenience retailers and petroleum marketers in business today, and you will feel the difference in having a technology supplier that understands your business and works for you. Through strong client/partner relationships, innovation in technology advancement, and commitment to the industry, we continue to provide the automation solutions needed to improve your margins, reduce your expenses, and increase your bottom line.