Pinnacle Palm POS™ Launches Suggestive Selling Enhancement

ARLINGTON, Texas – March 21, 2013 – The Pinnacle Corporation (Pinnacle) announced today a new POS interface to Gilbarco’s Impulse™, powered by  Odysii, providing powerful suggestive selling opportunities for Pinnacle’s Palm POS™.

The new feature is based on real time transaction data sent by Palm POS to the Odysii host while the cashier rings items to the consumer’s ticket.  Based on specific items added to the ticket, the system then sends targeted promotional messaging to the customer suggesting additional items on a graphic-rich customer facing display, and can reinforce the sales opportunity with cashier-facing messages on a separate cashier facing display.

“Impulse is a great fit for the c-store market.” says Denise Lewis, POS and payments product manager at The Pinnacle Corporation.  “Our c-store customers are very interested in using suggestive selling in order to increase store sales and Impulse provides a great system for doing that. The system uses the transaction data from our Palm POS to generate relevant promotional messages to the consumer on-the-fly during the transaction and deliver the messages on a visible touchscreen at the check-out counter.”

“We are very pleased to have the interface to Pinnacle’s Palm,” says Elad Halperin, VP of Global Marketing for Odysii. “Impulse is designed to help retailers maximize each and every customer interaction. Our mission is to help retailers increase same store sales while delivering an engaging customer experience.  We are excited to be able to offer Impulse to the large customer base using Palm.”

About Palm POS
Pinnacle’s award winning Palm POS™ is the fastest, most robust touch screen point of sale in the market. Designed and developed specifically for the convenience petroleum industry, Palm’s touch screen interface and modular flexibility will ensure your operations are smooth and consumers get the service they demand.

About Pinnacle
The Pinnacle Corporation provides leading edge automation technology to the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About Odysii
Founded in 2004, Woburn, Mass.-based Odysii is a global provider of marketing intelligence software solutions for one-on-one marketing and suggestive selling at the point-of-purchase. Its software-as-a-service (SaaS)-based solution has delivered targeted selling for retailers such as HEB, Mapco Express, Benavidas Drug Stores and more.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205