Restoring Customer Loyalty at the Pump Eliminate Fuel Theft

Fuel theft increases as fuel prices increase, minimal profits turn into large losses and, as retailers elect to require prepay, the good customer gets another convenience taken away.With the recent experience of rapidly rising prices with an extremely high top and extremely narrow margin, many fuel retailers have moved to requiring prepay in response to the fuel theft losses but this move can result in a different kind of loss, the lost sale. The inconvenience of prepay drives some customers away while those who remain spend less inside because of the inconvenient two-trip transaction.

This presentation will explain how LoyalPass™ pump authorization technology works to secure your fuel, save you money and engender consumer loyalty. We’ll also discuss the benefits of the multiuse functionality unique to the Pinnacle Loyalty Solutions and Palm POS combination.